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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Event- und Impaktforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Television advertising"
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Television advertising
Sport event
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Aiyeku, Joseph F.
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Alessandri, Susan Westcott
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European journal of marketing : EJM
Event- und Impaktforschung
Journal of advertising : official publication of the American Academy of Advertising
Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
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Journal of advertising research
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International journal of sport finance
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International journal of sport management and marketing : IJSMM
2
Advertising and violence : concepts and perspectives
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Eurasian business review
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Eye Tracking in der Sport- und Veranstaltungsbranche
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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Stanford University Graduate School of Business Research Paper
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ECONIS (ZBW)
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1
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
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2
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
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3
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
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4
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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5
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
Saved in:
6
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
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