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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Event- und Impaktforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Television advertising"
~subject:"United States"
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Search: subject_exact:"Super Bowl"
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Television advertising
United States
Sport event
27
Sportveranstaltung
27
Football
12
Fußball
12
Sponsoring
9
Sponsorship
9
Deutschland
7
Germany
7
Professional sports
7
Profisport
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Sportmarketing
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Sports marketing
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Advertising effects
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Consumer behaviour
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Sportökonomik
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Brand image
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Corporate Social Responsibility
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Impact assessment
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2000-2018
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Bee, Colleen C.
1
Blackford, Benjamin J.
1
Carlson, Les
1
Carrillat, François A.
1
Funk, Daniel C.
1
Gentry, James W.
1
Harris, Eric G.
1
Harrison, Robert L.
1
Lafferty, Barbara A.
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Madrigal, Robert
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Moorman, Marjolein
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European journal of marketing : EJM
Event- und Impaktforschung
Journal of advertising : official publication of the American Academy of Advertising
Journal of sports economics
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
24
International journal of sport management and marketing : IJSMM
21
Journal of sport management : the official journal of the North American Society of Sport Management
15
International journal of sport finance
6
Sport management review
6
International journal of sports marketing & sponsorship
5
Journal of advertising research
5
Journal of promotion management : JPM
5
Applied economics
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of services and operations management
3
Managing service quality : MSQ ; an international journal
3
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
European Sport management quarterly : ESMQ
2
Hamburg contemporary economic discussions
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of nonprofit & public sector marketing
2
New horizons in the economics of sport
2
Southern economic journal
2
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
Working paper / National Bureau of Economic Research, Inc.
2
Working papers / Department of Economics, West Virginia University
2
Advances in business and management forecasting
1
Advertising and violence : concepts and perspectives
1
Applied financial economics letters
1
Asia Pacific journal of marketing and logistics
1
CESR-Schaeffer Working Paper
1
California management review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
Covid economics : vetted and real-time papers
1
DSGE models in the conduct of policy : use as intended
1
Eastern economic journal
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1
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
2
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
3
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
4
The formation and effect of attitude importance in professional sport
Pritchard, Mark P.
;
Funk, Daniel C.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1017-1036
Persistent link: https://www.econbiz.de/10008650641
Saved in:
5
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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