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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Games and economic behavior"
~isPartOf:"UTB"
~person:"Currim, Imran S."
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Currim, Imran S.
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European journal of marketing : EJM
Games and economic behavior
UTB
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Commitment to marketing spending through recessions : better or worse stock market returns?
Currim, Imran S.
;
Lim, Jooseop
;
Zhang, Yu
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2134-2161
Persistent link: https://www.econbiz.de/10011629315
Saved in:
2
When does metric use matter less? : how firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, Ofer
;
Currim, Imran S.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1809-1856
Persistent link: https://www.econbiz.de/10011449324
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