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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Hamburg Contemporary Economic Discussions"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
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European journal of marketing : EJM
Hamburg Contemporary Economic Discussions
Journal of advertising : official publication of the American Academy of Advertising
Tourism management : research, policies, practice
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
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4
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
International journal of event and festival management
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
1
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
2
A generalization of the FIFA World Cup effect
Nicolau, Juan L.
;
Sharma, Abhinav
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 315-317
Persistent link: https://www.econbiz.de/10011814745
Saved in:
3
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
4
Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon
;
Ratneshwar, Srinivasan
;
Kim, Eunjin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
Saved in:
5
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
6
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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