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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Handbook of the economics of art and culture ; Vol. 1"
~subject:"Brand management"
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European journal of marketing : EJM
Handbook of the economics of art and culture ; Vol. 1
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The artification of luxury fashion brands : synergies, contaminations, and hybridizations
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Marketing artistic careers : Pablo Picasso as brand manager
Muñiz, Albert M.
;
Norris, Toby
;
Fine, Gary Alan
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
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