//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
USA
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
5
Deutschland
5
Germany
5
Relationship marketing
5
Lieferantenmanagement
4
Supplier relationship management
4
Brand management
3
Confidence
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Salespeople
3
United States
3
Verkaufspersonal
3
Vertrauen
3
Advertising effects
2
Brand image
2
Bundling strategy
2
Buyer-seller relationships
2
Customer satisfaction
2
Kundenzufriedenheit
2
Leistungsbündel
2
Markenimage
2
Market segmentation
2
Marktsegmentierung
2
Selling
2
Trust
2
Verkauf
2
Werbewirkung
2
2006-2007
1
Anger
1
Attribution
1
Automated guided vehicle system
1
Außendienst
1
Bauwirtschaft
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Case study
1
Fallstudie
1
Language
All
German
2
English
1
Author
All
Avery, Jill
1
Hewlin, Todd
1
Lay, Philip
1
Moore, Geoffrey A.
1
Paulssen, Marcel
1
Roulet, Raphael
1
Steenburgh, Thomas J.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of business-to-business marketing
13
The journal of business & industrial marketing
10
Harvard business review : HBR
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Field guide to case study research in business-to-business marketing and purchasing
3
The journal of personal selling & sales management : JPSSM
3
Journal of customer behaviour
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of marketing theory and practice : JMTP
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Akron business and economic review
1
American journal of business : applying research to practice ; AJB
1
Beiträge zum Europäischen Wirtschaftsrecht
1
Birkbeck working papers in economics and finance : BWPEF
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Collaboration and competition in business ecosystems
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Die Betriebswirtschaft : DBW
1
Enterprise & society : the international journal of business history
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Information systems management
1
Information systems research : ISR
1
International journal of integrated supply management : IJISM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management
1
International small business journal : researching entrepreneurship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of business market management : JBM
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of operations management
1
Journal of organizational change management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
3
Provozieren Sie Ihre Kunden
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
4
,
pp. 20-30
Persistent link: https://www.econbiz.de/10003822118
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->