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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Social Web"
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Search: subject_exact:"Consumer Behaviour"
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Social Web
Consumer behaviour
849
Konsumentenverhalten
848
Fashion
136
Mode
136
Brand management
134
Markenführung
134
Brand image
126
Markenimage
126
Social web
117
Online retailing
116
Online-Handel
116
Beziehungsmarketing
106
Relationship marketing
106
Clothing
92
Bekleidung
91
Internet marketing
80
Brand
79
Markenartikel
79
Online-Marketing
79
USA
75
United States
74
Bekleidungsindustrie
64
Clothing industry
64
Customer satisfaction
62
Kundenzufriedenheit
62
Emotion
57
Viral marketing
54
Virales Marketing
54
E-commerce
53
Electronic Commerce
53
Einzelhandel
50
Retail trade
50
Advertising effects
48
Luxury goods
48
Luxusgüter
48
Werbewirkung
48
Dienstleistungsqualität
47
Service quality
47
Personality psychology
46
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117
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Bose, Indranil
3
Lu, Yaobin
3
Warkentin, Merrill
3
Zhang, Hong
3
Banerjee, Shankhadeep
2
Bhattacharyya, Samadrita
2
Gupta, Sumeet
2
Ivaturi, Koteswara
2
James, Tabitha L.
2
Kang, Ju-Young M.
2
Kim, Jiyoung
2
Li, Dahui
2
Pai, Peiyu
2
Presi, Caterina
2
Thomas, Jane Boyd
2
Wallace, Linda G.
2
Wang, Bin
2
Wu, Ji
2
Wu, Juanjuan
2
Xiao, Shengsheng
2
Zhao, Ling
2
Zheng, Chundong
2
Agrawal, Richa
1
Ahn, Tony
1
Akrout, Houcine
1
Allen, Douglas E.
1
Anning-Dorson, Thomas
1
Atapattu, Maura
1
Baker, Elizabeth White
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Benbasat, Izak
1
Bhagwatwar, Akshay
1
Buil, Isabel
1
Burton-Jones, Andrew
1
Camiciottoli, Belinda Crawford
1
Campbell, Colin
1
Canniford, Robin
1
Cao, Dongmei
1
Cao, Yanan
1
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European journal of marketing : EJM
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of fashion marketing and management
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Psychology & marketing
38
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
117
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1
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
2
Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude
Tiwari, Archana
;
Kumar, Audhesh
;
Kant, Rishi
;
Jaiswal, …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10014495516
Saved in:
3
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
4
Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors
Hood, Sara Lewis
;
Thoney-Barletta, Kristin Anne
; …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10014495525
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
9
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
10
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
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