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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~type:"article"
~type_genre:"Case study"
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European journal of marketing : EJM
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Advanced digital marketing strategies in a data-driven era
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Cases on innovations in educational marketing : transnational and technological strategies
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Customer-centric marketing strategies : tools for building organizational performance
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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Field guide to case study research in business-to-business marketing and purchasing
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Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
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