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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Baumgarth, Carsten"
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European journal of marketing : EJM
Innovation in pricing : contemporary theories and best practices
The journal of personal selling & sales management : JPSSM
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative Markenführung und -implementierung
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"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
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