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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~person:"Biehn, Neil"
~person:"Scanlon, Thomas J."
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European journal of marketing : EJM
Innovation in pricing : contemporary theories and best practices
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Innovation in estimating willingness to pay
Biehn, Neil
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 302-312)
.
2018
Persistent link: https://www.econbiz.de/10011713358
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2
Antecedents of collective-value within business-to-business relationships
Pinnington, Bruce Douglas
;
Scanlon, Thomas J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009525885
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