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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of international marketing"
~subject:"Export sector"
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Search: subject_exact:"Contingency approach"
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Contingency theory
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European journal of marketing : EJM
International business review : the official journal of the European International Business Academy
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2
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1
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ECONIS (ZBW)
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Small exporting firms' choice of exchange mode in international marketing channels for perishable products : a contingency approach
Nyu, Valeria
;
Nilssen, Frode
;
Kandemir, Destan
- In:
International business review : the official journal of …
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206733
Saved in:
2
Innovation and survival of exporters : a contingency perspective
Deng, Ziliang
;
Guo, Honglin
;
Zhang, Weifu
;
Wang, Chengqi
- In:
International business review : the official journal of …
23
(
2014
)
2
,
pp. 396-406
Persistent link: https://www.econbiz.de/10010360023
Saved in:
3
Export promotion strategy and performance : the role of international experience
Hultman, Magnus
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10009412157
Saved in:
4
Product complexity and cultural distance effects on managing international distributor relationships : a contingency approach
Solberg, Carl Arthur
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 57-83
Persistent link: https://www.econbiz.de/10003766126
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