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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Markenidentität"
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Persönlichkeitspsychologie
Brand image
225
Markenimage
225
Consumer behaviour
165
Konsumentenverhalten
165
Brand management
140
Markenführung
140
Brand
86
Markenartikel
86
Advertising effects
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29
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Marketing management
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Marketingmanagement
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Brand equity
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Designation of origin
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Herkunftsbezeichnung
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Personality psychology
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Brand extension
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Markentransfer
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Online-Marketing
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Sponsoring
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Guzman, Francisco
2
Aurand, Timothy W.
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Bergkvist, Lars
1
Bidmon, Sonja
1
Bose, Mousumi
1
Buil, Isabel
1
Das, Enny
1
De Chernatony, Leslie
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Fabrize, Robert O.
1
Ferguson, Graham
1
Gouran, Dennis S.
1
He, Hongwei
1
Kellaris, James J.
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Kennedy, Eric
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Kenning, Peter
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Krishnan, Vijaykumar
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Laagland, Tessa
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Lau, Kong Cheen
1
Lee, Seung Hwan Mark
1
Machleit, Karen A.
1
Orth, Ulrich R.
1
Paswan, Audhesh K.
1
Pelton, Lou
1
Phau, Ian
1
Postma, Almer
1
Rabbanee, Fazlul K.
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Rampl, Linn Viktoria
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Rose, Gregory
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Roy, Rajat
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Thomas, Veronica L.
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Vermeulen, Ivar
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Xiao, Na
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
The journal of consumer marketing
Journal of business research : JBR
37
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
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ECONIS (ZBW)
15
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1
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15
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1
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
5
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
6
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
7
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
8
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
9
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
10
Antecedents and consequences of self-congruity
Roy, Rajat
;
Rabbanee, Fazlul K.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
Saved in:
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