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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Mercurio, Kathryn R."
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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