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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Großbritannien"
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Großbritannien
Print advertising
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Printwerbung
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Werbung
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1855-1871
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Lysonski, Steven
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Taylor, David B.
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Journal of consumer research : JCR ; an interdisciplinary bimonthly
History of retailing and consumption
3
Asian business & management
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Erasmus journal for philosophy and economics : EJPE
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International journal of advertising : the quarterly review of marketing communications
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International journal of nonprofit & voluntary sector marketing
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International marketing review
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Perspectives on internationalization and international management
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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The journal of industrial economics
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The journal of media economics
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The journal of services marketing
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Working paper / National Bureau of Economic Research, Inc.
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Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
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2
The information content of women's magazine advertising in the UK
Taylor, David B.
- In:
European journal of marketing : EJM
17
(
1983
)
5
,
pp. 28-32
Persistent link: https://www.econbiz.de/10001037594
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