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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Experiment"
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Perception
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1
Chinchanachokchai, Sydney
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
11
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
9
NBER working paper series
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Journal of economic behavior & organization : JEBO
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Disskussionsbeitrag / Arqus, Arbeitskreis Quantitative Steuerlehre
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European economic review : EER
3
IZA Discussion Paper
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of travel and tourism marketing
3
Tourism management : research, policies, practice
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Discussion paper series / University of Heidelberg, Department of Economics
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Economica
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Experimental economics : a journal of the Economic Science Association
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
2
Distracted mind : the effects of multitasking and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 631-654
Persistent link: https://www.econbiz.de/10012260242
Saved in:
3
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
Saved in:
4
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
5
The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi
;
Spence, Mark T.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
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