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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of arts management"
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European journal of marketing : EJM
International journal of arts management
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Journal of business research : JBR
10
SpringerLink / Bücher
9
The journal of brand management : an international journal
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Strategic place branding methodologies and theory for tourist attraction
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Journal of travel and tourism marketing
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Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Arbeitsmaterialien zur Raumordnung und Raumplanung
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Destination branding : creating the unique destination proposition
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Event tourism and destinations : case studies and best practice
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Innovatives Markenmanagement
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International journal of leisure and tourism marketing : IJLTM
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
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Arbeitspapiere des Fachgebietes BWL, Marketing
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Bcsd-Schriftenreihe
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Brands and branding geographies
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Europäische Hochschulschriften / 5
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
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Marketing theory
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Springer eBook Collection
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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
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The marketing review
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Berichte aus der Betriebswirtschaft
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Berichte und Gutachten / Deutsches Institut für Entwicklungspolitik, DIE
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Brands with a conscience : how to build a successful and responsible brand
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Difu-Beiträge zur Stadtforschung
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Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
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Effects, role and significance
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Erfurter Hefte zum angewandten Marketing
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European cities in dynamic competition : theory and case studies on urban governance, strategy, cooperation and competitiveness
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ECONIS (ZBW)
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Picasso's Guernica : the strength of an art brand in destination e-branding
Plaza, Beatriz
;
Haarich, Silke N.
;
Waldron, Courtney M.
- In:
International journal of arts management
15
(
2012/13
)
3
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009763868
Saved in:
2
Multiple stakeholders and multiple city brand meanings
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10009572847
Saved in:
3
Building brand value online : exploring relationships between company and city brands
Trueman, Myfanwy
;
Cornelius, Nelarine
;
Wallace, James
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1013-1031
Persistent link: https://www.econbiz.de/10009572850
Saved in:
4
Branding places : applying brand personality concept to cities
Kaplan, Melike Demirbag
;
Yurt, Oznur
;
Guneri, Burcu
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1286-1304
Persistent link: https://www.econbiz.de/10008661737
Saved in:
5
Managing cultural events and meetings activities in European urban destinations
Canali, Silvia
;
D'Angella, Francesca
- In:
International journal of arts management
11
(
2008/09
)
3
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003867552
Saved in:
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