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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of forecasting"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Gentry, James W."
~person:"Moorman, Marjolein"
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Gentry, James W.
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European journal of marketing : EJM
International journal of forecasting
Journal of advertising : official publication of the American Academy of Advertising
Advertising and violence : concepts and perspectives
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
2
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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