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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of forecasting"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Hornik, Kurt"
~person:"Moorman, Marjolein"
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Hornik, Kurt
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European journal of marketing : EJM
International journal of forecasting
Journal of advertising : official publication of the American Academy of Advertising
Working papers in economics and statistics
4
International journal of market research : JMRS ; the journal of the Market Research Society
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Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
2
Forecasting sports tournaments by ratings of (prob)abilities : a comparison for the EURO 2008
Leitner, Christoph
;
Zeileis, Achim
;
Hornik, Kurt
- In:
International journal of forecasting
26
(
2010
)
3
,
pp. 471-481
Persistent link: https://www.econbiz.de/10003990908
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