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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of forecasting"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Moorman, Marjolein"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
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Football
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Moorman, Marjolein
Mazodier, Marc
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European journal of marketing : EJM
International journal of forecasting
Journal of advertising : official publication of the American Academy of Advertising
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Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
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