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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Abosag, Ibrahim"
~subject:"Brand image"
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Brand image
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
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Arla foods
1
Beziehungsmarketing
1
Boycotting
1
Brand extension
1
Brand management
1
Consumer boycott
1
Designation of origin
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Football
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Fußball
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Herkunftsbezeichnung
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India
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Indien
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Konsumentenboykott
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Loyalty
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Markenführung
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Markentransfer
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Norway
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Norwegen
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Professional sports
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Profisport
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Relationship marketing
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Abosag, Ibrahim
Grohmann, Bianca
3
Melewar, T. C.
3
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2
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim
;
Farah, Maya F.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
Saved in:
2
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
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