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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of retail & distribution management"
~person:"Grönroos, Christian"
~source:"econis"
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European journal of marketing : EJM
International journal of retail & distribution management
Meddelanden från Svenska Handelshögskolan
4
The journal of services marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Handbook of relationship marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Legends in marketing
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Major theoretical debates and contemporary issues in marketing theory
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Managing service quality : MSQ ; an international journal
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The Routledge handbook of service research insights and ideas
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The SAGE handbook of marketing theory
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The evolution of integrated marketing communications : the customer-driven marketplace
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Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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