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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"USA"
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Consumer behaviour
272
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271
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193
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193
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174
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174
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156
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European journal of marketing : EJM
International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
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ECONIS (ZBW)
96
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1
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96
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1
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
3
Measuring integrated
marketing
communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
4
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
5
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
6
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
7
Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena
;
Raschke, Robyn
;
Kachroo, Pushkin
; …
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
Saved in:
8
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
9
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
10
Antecedents to permission based mobile
marketing
: an initial examination
Jayawardhena, Chanaka
;
Kuckertz, Andreas
;
Karjaluoto, Heikki
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 473-499
Persistent link: https://www.econbiz.de/10009525858
Saved in:
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