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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
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Social marketing
55
Social Marketing
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Consumer behaviour
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Burchell, Kevin
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European journal of marketing : EJM
International review on public and non-profit marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
15
Journal of marketing management : MM
10
Journal of social marketing : JSOCM
7
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer behaviour : an international research review
5
Journal of nonprofit & public sector marketing
5
Australasian marketing journal
4
Journal of marketing communications
4
Journal of business ethics : JOBE
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
MO
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The SAGE handbook of social marketing
2
The journal of brand management : an international journal
2
Transformative consumer research for personal and collective well-being
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
Young consumers : insight and ideas for responsible marketers
2
53rd Annual Conference, Berlin, Germany, September 25-27, 2013
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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1
Information nudges and self-control
Mariotti, Thomas
;
Schweizer, Nikolaus
;
Szech, Nora
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2182-2197
Persistent link: https://www.econbiz.de/10014305392
Saved in:
2
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
3
Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam
;
Jami, Ata
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
Saved in:
4
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
5
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
6
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
7
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
8
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
9
Social marketing : an application to the behaviour of breastfeeding
Martins, Oliva Maria Dourado
;
Paço, Arminda M. …
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 185-186
Persistent link: https://www.econbiz.de/10009761490
Saved in:
10
Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the ‘solidarity purchase’
Galan-Ladero, M. Mercedes
- In:
International review on public and non-profit marketing
9
(
2012
)
2
,
pp. 199-200
Persistent link: https://www.econbiz.de/10009632024
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