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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal for global business advancement : JGBA"
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European journal of marketing : EJM
Journal for global business advancement : JGBA
Journal of business research : JBR
19
Journal of retailing and consumer services
9
International journal of hospitality management
6
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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International journal of wine business research : IJWBR
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International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of euromarketing
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ECONIS (ZBW)
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1
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
2
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
3
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
4
Measuring political brand equity : a consumer oriented approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008650068
Saved in:
5
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Saved in:
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