//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of international consumer marketing"
~subject:"Markentreue"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markentreue
Brand loyalty
19
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
15
Markenführung
15
Brand
13
Markenartikel
13
Beziehungsmarketing
12
Relationship marketing
12
Brand image
11
Markenimage
11
Customer satisfaction
5
Kundenzufriedenheit
5
Brand Loyalty
4
Confidence
4
Vertrauen
4
Advertising
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Advertising effects
2
Brand Trust
2
Customer retention
2
Kundenbindung
2
Werbewirkung
2
Werbung
2
brand loyalty
2
Achievement vanity
1
Appraisal theory
1
Ausgaben
1
BPJS Healthcare
1
Behavioural loyalty
1
Brand attitude
1
Brand equity
1
Brand innovativeness
1
Brand performance measures
1
Brands
1
Broadcasting market
1
more ...
less ...
Online availability
All
Undetermined
7
Free
3
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Becerra, Enrique P.
1
Berezan, Orie
1
Bergami, Massimo
1
Empen, Janine
1
Fazli-Salehi, Reza
1
Ha, Hong Youl
1
Ha, Yongsoo
1
Hasan, Mehedi
1
Huang, Yu-an
1
Janda, Swinder
1
John, Joby
1
Joshi, Himanshu
1
Kholis, Noor
1
Korgaonkar, Pradeep K.
1
Krishen, Anjala Selena
1
Laurent, Gilles
1
Lees, Garvin
1
Li, Jianyao
1
Lin, Chad
1
Liu, Fang
1
Liu, Feng
1
Loy, Jens-Peter
1
Madadi, Rozbeh
1
Marzocchi, Gianluca
1
Mizerski, Dick
1
Morandin, Gabriele
1
Muthaly, Siva K. K.
1
Nandy, Subarna
1
Oh, Ah-Hyun
1
Pappu, Ravi
1
Park, Hye-Yoon
1
Phau, Ian
1
Puspaningrum, Astrid
1
Quester, Pascale G.
1
Raab, Carola
1
Ratnawati, Alifah
1
Rungie, Cam
1
Soh, Huangting
1
Sohail, M. Sadiq
1
Sondhi, Neena
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of Asian finance, economics and business : JAFEB
Journal of international consumer marketing
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
Pakistan journal of commerce and social sciences
4
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
3
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
4
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
5
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
6
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
7
Online brand community and its outcomes
Ha, Yongsoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
Saved in:
8
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->