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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Markentreue"
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Search: subject_exact:"Brand relationship"
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Markentreue
Brand loyalty
19
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
13
Markenführung
13
Brand
10
Markenartikel
10
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Brand Loyalty
4
Customer satisfaction
4
Kundenzufriedenheit
4
Confidence
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Vertrauen
3
Advertising
2
Brand Trust
2
Brand equity
2
Customer retention
2
Kaufentscheidung
2
Kundenbindung
2
Product quality
2
Produktqualität
2
Purchase decision
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USA
2
United States
2
Achievement vanity
1
Advertising effects
1
Ausgaben
1
B-to-B-Marketing
1
BPJS Healthcare
1
Befragung
1
Behavioural loyalty
1
Brand attitude
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19
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19
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Becerra, Enrique P.
1
Berezan, Orie
1
Bergami, Massimo
1
Donkor, Georgina
1
Dwivedi, Abhishek
1
Empen, Janine
1
Fernandes, Maria Eduarda
1
Gaspar Ferreira, Alcina
1
Ha, Hong Youl
1
Ha, Yongsoo
1
Huang, Yu-an
1
Janda, Swinder
1
John, Joby
1
Kholis, Noor
1
Korgaonkar, Pradeep K.
1
Krishen, Anjala Selena
1
Laurent, Gilles
1
Lees, Garvin
1
Li, Jianyao
1
Lin, Chad
1
Liu, Fang
1
Loy, Jens-Peter
1
Marzocchi, Gianluca
1
McDonald, Robert E.
1
Mizerski, Dick
1
Morandin, Gabriele
1
Muthaly, Siva K. K.
1
Oh, Ah-Hyun
1
Osei-Frimpong, Kofi
1
Owusu-Frimpong, Nana
1
Pappu, Ravi
1
Park, Hye-Yoon
1
Phau, Ian
1
Puspaningrum, Astrid
1
Quester, Pascale G.
1
Raab, Carola
1
Ratnawati, Alifah
1
Rungie, Cam
1
Sengupta, Raghu Nandan
1
Sharma, Priyanka
1
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European journal of marketing : EJM
Journal of Asian finance, economics and business : JAFEB
Journal of marketing theory and practice : JMTP
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
NBER working paper series
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
19
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1
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
2
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
3
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
4
Sustainable advertising or ecolabels : which is the best for your brand and for consumers' environmental consciousness?
Gaspar Ferreira, Alcina
;
Fernandes, Maria Eduarda
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10013204877
Saved in:
5
Why are industrial firms high or low brand sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
Saved in:
6
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
7
The impact of celebrity endorsement on consumer purchase intention : an emerging market perspective
Osei-Frimpong, Kofi
;
Donkor, Georgina
;
Owusu-Frimpong, Nana
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012181611
Saved in:
8
Online brand community and its outcomes
Ha, Yongsoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
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