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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~person:"Huang, Yu-an"
~person:"Li, Jianyao"
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European journal of marketing : EJM
Journal of Asian finance, economics and business : JAFEB
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Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
2
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
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