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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Markenimage"
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Search: subject_exact:"Kognitive Dissonanz"
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European journal of marketing : EJM
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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2
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
3
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
4
Effect of regulatory focus on selective information processing
Yoon, Yeosun
;
Sarial-Abi, Gülen
;
Gürhan-Canli, Zeynep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009563549
Saved in:
5
Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation
Labroo, Aparna A.
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 143-158
Persistent link: https://www.econbiz.de/10003982969
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