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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of current issues and research in advertising"
~subject:"Werbeplanung"
~type_genre:"Article in journal"
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Werbeplanung
Advertising effects
106
Werbewirkung
106
Advertising
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56
Consumer behaviour
54
Konsumentenverhalten
54
Internet marketing
23
Online-Marketing
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Ahn, Hoyoung
1
Gangadharbatla, Harsha
1
Paek, Hye-Jin
1
Robinson, Claire
1
Tinkham, Spencer
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European journal of marketing : EJM
Journal of current issues and research in advertising
Journal of advertising research
16
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the quarterly review of marketing communications
12
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business research : JBR
4
Journal of marketing theory and practice
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing : ZFP ; journal of research and management
2
Akzente
1
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of management & transformation : ... annual edition
1
International journal of sports marketing & sponsorship
1
JMM : the international journal on media management
1
Journal of agricultural and applied economics : JAEE
1
Journal of business economics : JBE
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Operational Research Society : OR
1
Journal of travel and tourism marketing
1
Management : journal of contemporary management issues
1
Marketing letters : a journal of research in marketing
1
Mathematical social sciences
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Omega : the international journal of management science
1
Operations research
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1
Covid-19 and advertising : the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
Saved in:
2
The role of source characteristics and message appeals in Public Service Advertising (PSA) messages : an application of Fishbein's expectancy-value model and the match-up hypothesi...
Ahn, Hoyoung
;
Paek, Hye-Jin
;
Tinkham, Spencer
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 147-170
Persistent link: https://www.econbiz.de/10012243124
Saved in:
3
Political advertising and the demonstration of market orientation
Robinson, Claire
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
Saved in:
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