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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of customer behaviour"
~subject:"Consumer behaviour"
~subject:"Kundenwert"
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Consumer behaviour
Kundenwert
B-to-B-Marketing
27
Business-to-business marketing
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European journal of marketing : EJM
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
85
The journal of business & industrial marketing
35
Journal of business research : JBR
17
Journal of business-to-business marketing
14
Journal of marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
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Journal of personal selling & sales management
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Advances in electronic marketing
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Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
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ECONIS (ZBW)
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1
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
3
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
4
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
5
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
6
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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