//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of customer behaviour"
~subject:"Consumer behaviour"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Marketing
B-to-B-Marketing
27
Business-to-business marketing
27
Beziehungsmarketing
11
Relationship marketing
11
Lieferantenmanagement
10
Supplier relationship management
10
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Brand management
3
Confidence
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Kundenzufriedenheit
3
Markenführung
3
USA
3
United States
3
Vertrauen
3
Advertising effects
2
Brand image
2
Buyer-seller relationships
2
Customer value
2
High technology
2
Hochtechnologie
2
Kundenwert
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Messe
2
Trade fair
2
Trust
2
Werbewirkung
2
2006-2007
1
Advertising industry
1
Alibaba
1
Anger
1
Attribution
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Bolat, Elvira
1
Brown, Mark R.
1
Cockayne, David
1
Danaher, Peter J.
1
Drennan, Judy
1
Folse, Judith Anne Garretson
1
Godbole, Mousumi Bose
1
Gottlieb, Udo R.
1
Paulssen, Marcel
1
Raggio, Randle D.
1
Rossiter, John R.
1
Roulet, Raphael
1
Stone, Merlin
1
Strong, Jack
1
Walz, Anna M.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
78
The journal of business & industrial marketing
36
Journal of business-to-business marketing
32
Journal of business research : JBR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Journal of retailing and consumer services
3
Kohlhammer Edition Marketing
3
Marketing intelligence & planning
3
Research
3
SpringerLink / Bücher
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Journal of business market management : JBM
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Springer eBook Collection
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The service industries journal
2
Total quality management & business excellence
2
A Ronald Press publication
1
A Wiley-Interscience Publication
1
A century of marketing
1
AMA bibliography series
1
Advances in electronic marketing
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Berichte aus der Betriebswirtschaft
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
3
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
4
Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
5
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
6
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
7
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->