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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of economics & management strategy : JEMS"
~person:"Thomas, Dominic"
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Beziehungsmarketing
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Consumer behaviour
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Kundenbindungsprogramm
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European journal of marketing : EJM
Journal of economics & management strategy : JEMS
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Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
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