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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Consumer products distribution"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer products distribution
Kundenbindungsprogramm
11
Loyalty program
11
Beziehungsmarketing
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Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
8
Einzelhandel
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Marketing management
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Marketingmanagement
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Retail trade
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Sales promotion
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Verkaufsförderung
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Access convience
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CRM
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Coupon
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Customer loyalty
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Customer retention
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Dynamic choice
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Economic model
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Experiment
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Game theory
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Gratitude
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Großbritannien
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Hierarchie
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Hierarchy
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KMU
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Konsumgüterhandel
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Kundenbindung
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Lloyalty
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Loyalty card
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Loyalty programmes
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Loyalty programs
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Mobile Business
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Mobile business
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Caminal, Ramón
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European journal of marketing : EJM
Journal of economics & management strategy : JEMS
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The design and efficiency of loyalty rewards
Caminal, Ramón
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
2
,
pp. 339-371
Persistent link: https://www.econbiz.de/10009548727
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