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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"KMU"
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Kundenbindungsprogramm
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Loyalty program
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European journal of marketing : EJM
Journal of economics & management strategy : JEMS
2007 Business & Economics Society International Conference ; Vol. 1
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Cases on SMEs and open innovation : applications and investigations
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Selected papers January 2009 Business & Economics Society International Conference ; Volume 1
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Strategies and promotion of innovation in regional policies around the Mare Balticum : [The seventh Hanseatic Conference from May 14 to May 16, 2012 focused on "Innovation and innovative strategies in regional policy around the mare balticum", ...] /publ. by Baltic Sea Academy e.V. Max Hogeforster
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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