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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
264
Relationship marketing
264
Consumer behaviour
109
Konsumentenverhalten
109
Customer satisfaction
65
Kundenzufriedenheit
65
Dienstleistungsqualität
42
Service quality
42
Confidence
32
Vertrauen
32
Brand management
31
Markenführung
31
Lieferantenmanagement
30
Supplier relationship management
30
Brand image
26
Markenimage
26
Marketing management
26
Marketingmanagement
26
relationship marketing
26
Bank
25
Financial services
24
Finanzdienstleistung
24
Brand
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Einzelhandel
16
Emotion
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Markenartikel
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Retail trade
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Privatkundengeschäft
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United States
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Bank marketing
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Kundenbindungsprogramm
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Ricard, Line
5
Brun, Isabelle
4
Dagger, Tracey S.
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Gil Saura, Irene
4
Rajaobelina, Lova
4
He, Hongwei
3
Murthi, B. P. S.
3
Agariya, Arun Kumar
2
Bebber, Suélen
2
Bejou, Azam
2
Bergeron, Jasmin
2
Bruhn, Manfred
2
Caruana, Albert
2
Chen, Tser-yieth
2
De Chernatony, Leslie
2
Durkin, Mark
2
Ennew, Christine T.
2
Faßnacht, Martin
2
Fernandes, Teresa
2
Grewal, Dhruv
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Harrison, Tina
2
Hartline, Michael D.
2
Lindsey-Mullikin, Joan
2
Maas, Peter
2
Maklan, Stan
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Menon, Kalyani
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Milan, Gabriel Sperandio
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Moutinho, Luiz
2
Nguyen, Tho D.
2
Nguyen, Trang T. M.
2
Nor Asiah Omar
2
O’Reilly, Kelley
2
Paulssen, Marcel
2
Phau, Ian
2
Pitt, Leyland F.
2
Proença, João F.
2
Pérez, Andrea
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European journal of marketing : EJM
Journal of financial services marketing : JFSM
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
101
The journal of brand management : an international journal
101
Psychology & marketing
99
Marketing intelligence & planning
97
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
264
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1
Developing cross-selling capability in key corporate bank relationships : the case of a Nordic Bank
Salo, Jari
;
Cripps, Helen
;
Wendelin, Robert
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
3/4
,
pp. 45-52
Persistent link: https://www.econbiz.de/10012382180
Saved in:
2
Exploring customer's mobile banking experiences and expectations among generations X, Y and Z
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012298246
Saved in:
3
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
4
The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
Saved in:
5
Religiosity and customer trust in financial services marketing relationships
Alhazmi, Basem Masoud
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012060004
Saved in:
6
Customer
relationship
management
theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
7
Towards a better understanding of mobile banking : the impact of customer experience on trust and commitment
Rajaobelina, Lova
;
Brun, Isabelle
;
Tep, Sandrine Prom
; …
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 141-152
Persistent link: https://www.econbiz.de/10011975268
Saved in:
8
Customer experience in omni-channel banking services
Komulainen, Hanna
;
Makkonen, Hannu
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 190-199
Persistent link: https://www.econbiz.de/10011975280
Saved in:
9
Corporate greed : its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers
Caruana, Albert
;
Vella, Joseph
;
Konietzny, Jirka
; …
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 226-233
Persistent link: https://www.econbiz.de/10011975366
Saved in:
10
The customer experience ecosystem in two cultural contexts
Barari, Mojtaba
;
Furrer, Olivier
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011975370
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