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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of food products marketing"
~type_genre:"Case study"
~type_genre:"Konferenzschrift"
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Consumer behaviour
5
Konsumentenverhalten
5
Customer value
2
Kundenwert
2
Beziehungsmarketing
1
Brand image
1
Cost management
1
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Hillier, David
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European journal of marketing : EJM
Journal of food products marketing
SpringerLink / Bücher
13
Springer Proceedings in Business and Economics
9
Bericht der GfK-Tagung : vom ...
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Research
8
Marketing theory and applications
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Research in consumer behavior
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European Advertising Academy
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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International journal of business innovation and research
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
5
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1
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
2
Imagery and consumption of wine : a Southern United States case study
Alonso, Abel Duarte
;
O'Neill, Martin A.
- In:
Journal of food products marketing
18
(
2012
)
4
,
pp. 306-324
Persistent link: https://www.econbiz.de/10009579851
Saved in:
3
Marketing sustainable consumption within stores : a case study of the UK's leading food retailers
Jones, Peter
;
Comfort, Daphne
;
Hillier, David
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009532563
Saved in:
4
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
5
The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel
;
Fandos, Carmina
;
Flavián Blanco, Carlos
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
Saved in:
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