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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of international marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Thomas, Jacquelyn S."
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When does international marketing standardization matter to firm performance?
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
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