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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Gilchrist, Heidi"
~subject:"Corporate social responsibility"
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European journal of marketing : EJM
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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