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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
655
Marketing management
251
Marketingmanagement
251
Brand management
226
Markenführung
226
Beziehungsmarketing
177
Relationship marketing
177
Großbritannien
172
United Kingdom
172
Brand image
169
Markenimage
169
Marketing
148
USA
122
United States
122
Social Web
100
Social web
100
Brand
99
Customer satisfaction
98
Kundenzufriedenheit
98
Advertising effects
96
Markenartikel
96
Werbewirkung
96
Marketing theory
93
Marketingtheorie
93
Advertising
83
Internet marketing
82
Online-Marketing
81
Werbung
81
Theory
73
Emotion
70
Theorie
69
Einzelhandel
65
Retail trade
65
Dienstleistungsqualität
64
Service quality
64
Market research
59
Marktforschung
59
Viral marketing
59
Virales Marketing
59
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648
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6
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Article in journal
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654
Collection of articles of several authors
8
Sammelwerk
8
Conference paper
7
Konferenzbeitrag
7
Case study
4
Fallstudie
4
Systematic review
2
Übersichtsarbeit
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Hogg, Margaret K.
8
Piacentini, Maria
7
Harris, Lloyd C.
6
Michaelidou, Nina
6
Mitchell, Vincent-Wayne
6
Sharma, Piyush
6
Belk, Russell W.
5
Dwivedi, Yogesh Kumar
5
Hamilton, Kathy
5
Kaushik, Geetanjali
5
Lowe, Ben
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Szmigin, Isabelle
5
Tynan, Caroline
5
Veer, Ekant
5
Carlson, Jamie
4
Dennis, Charles
4
Drennan, Judy
4
He, Hongwei
4
Jayawardhena, Chanaka
4
Kerrane, Ben
4
McKechnie, Sally
4
Romaniuk, Jenni
4
Roper, Stuart
4
Shankar, Avi
4
Tadajewski, Mark
4
Andrews, Lynda
3
Antonetti, Paolo
3
Banister, Emma N.
3
Bettany, Shona M.
3
Broderick, Amanda J.
3
Buil, Isabel
3
Canniford, Robin
3
Carrigan, Marylyn
3
Cronin, James
3
Dall'Olmo Riley, Francesca
3
De Chernatony, Leslie
3
Devlin, James F.
3
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
The journal of product & brand management
391
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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Source
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ECONIS (ZBW)
654
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1
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10
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654
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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