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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Social marketing"
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Konsumentenverhalten
Social marketing
43
Social Marketing
36
Consumer behaviour
12
social marketing
10
Großbritannien
6
United Kingdom
6
Betriebliche Wertschöpfung
5
Environmental consciousness
5
Umweltbewusstsein
5
Value creation
5
Alcohol consumption
4
Alkoholkonsum
4
Gesundheitsvorsorge
4
Preventive care
4
Advertising
3
Advertising effects
3
Behaviour
3
Behaviour change
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Gesundheit
3
Gesundheitswesen
3
Health
3
Health care system
3
Jugendliche
3
Social change
3
Sozialer Wandel
3
Structural equation model
3
Strukturgleichungsmodell
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Verhalten
3
Werbewirkung
3
Werbung
3
Youth
3
Arbeitsverhalten
2
Body weight
2
Frauen
2
Gesundheitsrisiko
2
Green marketing
2
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12
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12
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English
12
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Burchell, Kevin
2
Rettie, Ruth
2
Antonetti, Paolo
1
Baines, Paul
1
Brennan, Ross
1
Carrigan, Marylyn
1
Chambers, Simon
1
Dahl, Stephan
1
Dolen, Willemijn M. van
1
Dreenan, Judy
1
Drennan, Judy
1
Eagle, Lynne C.
1
Fry, Marie-Lousie
1
Harries, Tim
1
Kolk, Ans
1
Lings, Ian N.
1
Logie-MacIver, Liz
1
Lowe, Ben
1
Lowe, Julian F.
1
Lynch, David
1
Moraes, Caroline
1
Piacentini, Maria
1
Previte, Josephine
1
Riley, Debra
1
Schuster, Lisa
1
Schuster, Lisa Natalie
1
Studley, Matthew
1
Szmigin, Isabelle
1
Tjondronegoro, Dian
1
Vock, Marlene
1
Vom Lehn, Dirk
1
Walker, Lorna
1
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
15
Journal of social marketing : JSOCM
7
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International review on public and non-profit marketing
5
Journal of nonprofit & public sector marketing
5
Australasian marketing journal
4
Journal of consumer behaviour : an international research review
4
Journal of marketing communications
4
Journal of business ethics : JOBE
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
The journal of services marketing
3
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
2
The SAGE handbook of social marketing
2
The journal of brand management : an international journal
2
Transformative consumer research for personal and collective well-being
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asian journal of management cases : AJMC
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
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ECONIS (ZBW)
12
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1
Reducing household water consumption : a social marketing approach
Lowe, Ben
;
Lynch, David
;
Lowe, Julian F.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
Saved in:
2
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
3
Competition and its influence on consumer decision making in social marketing
Schuster, Lisa
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1333-1352
Persistent link: https://www.econbiz.de/10011405261
Saved in:
4
The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie
;
Dreenan, Judy
;
Previte, Josephine
; …
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10010376927
Saved in:
5
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
6
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
7
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
8
The coherence of inconsistencies : attitude-behaviour gaps and new consumption communities
Moraes, Caroline
;
Carrigan, Marylyn
;
Szmigin, Isabelle
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 103-128
Persistent link: https://www.econbiz.de/10009488957
Saved in:
9
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
Saved in:
10
Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz
;
Piacentini, Maria
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 60-76
Persistent link: https://www.econbiz.de/10008841695
Saved in:
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