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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing theory and practice"
~person:"Becirovic, Ilda"
~person:"Bruce, Margaret"
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European journal of marketing : EJM
Journal of marketing theory and practice
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Managing for media anarchy : a corporate marketing perspective
Bruce, Margaret
;
Solomon, Michael R.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10009787442
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2
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
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