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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Social network"
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Search: subject_exact:"Online-Targeting"
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Social network
Internet marketing
163
Online-Marketing
163
Social Web
90
Social web
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Consumer behaviour
70
Konsumentenverhalten
70
Advertising effects
40
Werbewirkung
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Abrantes, José Luís
1
Bustos Díaz, Javier
1
Buttle, Francis A.
1
Campbell, Colin
1
Cavusoglu, Lena
1
Chang, Chia-Chin
1
Cheng, Min-Jhih
1
Dunne, Áine
1
Ferraro, Carla
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Galan, Jean-Philippe
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Groeger, Lars
1
Hajli, M. Nick
1
Hung, Shiu-Wan
1
Jayawardhena, Chanaka
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1
Kaur, Puneet
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Konate, Malick
1
Lages, Cristiana Raquel
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Landoli, Luca
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Lawlor, Margaret-Anne
1
Luqman, Adeel
1
Martínez-Sánchez, María Eugenia
1
Meyer-Waarden, Lars
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Mishra, Shreya
1
Munzel, Andreas
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Nicolas-Sans, Ruben
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Perez, Charles
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Primario, Simonetta
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Rowley, Jennifer
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Sands, Sean
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Seabra, Cláudia
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Srivastava, Pallavi
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Talwar, Shalini
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European journal of marketing : EJM
Journal of promotion management : JPM
Technological forecasting & social change : an international journal
Journal of business research : JBR
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Business horizons
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing communications
5
Electronic markets : the international journal on networked business
4
Global business review
4
Information technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Psychology & marketing
4
Computational & mathematical organization theory
3
EERI research paper series
3
European research studies
3
International journal of Indian culture and business management
3
International journal of accounting and information management
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
International journal of economic research
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of electronic commerce research : JECR
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
12
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12
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1
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
2
The impact of group polarization on the quality of online debate in social media : a systematic literature review
Landoli, Luca
;
Primario, Simonetta
;
Zollo, Giuseppe
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012805398
Saved in:
3
Analysis of the social media strategy of audio-visual OTTs in Spain : the case study of Netflix, HBO and Amazon Prime during the implementation of Disney +
Martínez-Sánchez, María Eugenia
;
Nicolas-Sans, Ruben
; …
- In:
Technological forecasting & social change : an …
173
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013204212
Saved in:
4
Digital social capital and performance of initial coin offerings
Perez, Charles
;
Sokolova, Karina
;
Konate, Malick
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
Saved in:
5
The social side of sustainability : well-being as a driver and an outcome of social relationships and interactions on social networking sites
Munzel, Andreas
;
Meyer-Waarden, Lars
;
Galan, Jean-Philippe
- In:
Technological forecasting & social change : an …
130
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011958226
Saved in:
6
Health commodified, health communified : navigating digital consumptionscapes of well-being
Cavusoglu, Lena
;
Kaplan, Melike Demirbağ
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2054-2079
Persistent link: https://www.econbiz.de/10011773821
Saved in:
7
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
8
Exploring the intention to continue using social networking sites : the case of Facebook
Chang, Chia-Chin
;
Hung, Shiu-Wan
;
Cheng, Min-Jhih
;
Wu, …
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 48-56
Persistent link: https://www.econbiz.de/10011474519
Saved in:
9
The role of social support on relationship quality and social commerce
Hajli, M. Nick
- In:
Technological forecasting & social change : an …
87
(
2014
),
pp. 17-27
Persistent link: https://www.econbiz.de/10010480463
Saved in:
10
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
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