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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Testimonialwerbung"
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Celebrity endorsement
20
Celebrity-Werbung
20
Advertising effects
17
Werbewirkung
17
Advertising
9
Werbung
9
Brand image
6
Markenimage
6
celebrity endorsement
5
Consumer behaviour
4
Konsumentenverhalten
4
Athletes
3
Brand management
3
Credibility
3
Glaubwürdigkeit
3
Markenführung
3
Sportler
3
advertising
3
Sponsoring
2
Sponsorship
2
advertising effectiveness
2
celebrity endorser
2
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Advertising media
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Armed forces
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Arts
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Australia
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Australien
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Brand
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Brand evaluation
1
China
1
Cognition
1
Congruity
1
Corporate disclosure
1
Disclosure regulation
1
Endorsement
1
Erfolgsfaktor
1
Fernsehwerbung
1
Frauen
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20
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Astous, Alain d'
1
Avery, Elizabeth Johnson
1
Balabanis, George
1
Becirovic, Ilda
1
Beerli-Palacio, Asunción
1
Bhakar, Shailja
1
Brock, James L.
1
Carrillat, François A.
1
Chang, Chung-Chau
1
Chang, Jung-Hua
1
Chang, Shin-Shin
1
Chien, Ya-Lan
1
Cho, Moonhee
1
Cornwell, T. Bettina
1
Dekker, Kim
1
Edwards, Steven M.
1
Fowler, Kendra
1
Hellén, Katarina
1
Jin, Young Ju
1
La Ferle, Carrie
1
Lee, Wei-Na
1
Liu, Matthew Tingchi
1
Martin, Brett A. S.
1
Martín-Santana, Josefa D.
1
Meng, Juan
1
Pan, Po-Lin
1
Pappu, Ravi
1
Park, Sejin
1
Park, Sunyoung
1
Paul, Justin
1
Premeaux, Shane R.
1
Reijmersdal, Eva A. van
1
Roswinanto, Widyarso
1
Spears, Nancy
1
Spry, Amanda
1
Stafford, Marla Royne
1
Strutton, David
1
Sääksjärvi, Maria
1
Thomas, Veronica L.
1
Um, Nam-Hyun
1
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European journal of marketing : EJM
Journal of promotion management : JPM
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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ECONIS (ZBW)
20
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1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
3
Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin
;
Avery, Elizabeth Johnson
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Saved in:
4
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
5
Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
Saved in:
6
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
7
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
8
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
9
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
10
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
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