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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand loyalty
25
Markentreue
25
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
16
Beziehungsmarketing
14
Relationship marketing
14
Brand
13
Markenartikel
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9
Markenimage
9
Customer satisfaction
4
Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Handelsmarke
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brand loyalty
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Marketingmanagement
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Achievement vanity
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Bayes-Statistik
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Berezan, Orie
1
Bergami, Massimo
1
Bilro, Ricardo Godinho
1
Casteran, Gauthier
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Chen, Qimei
1
Chrysochou, Polymeros
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Empen, Janine
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Guerreiro, João Pedro Silva Martins
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Loy, Jens-Peter
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1
Meyer-Waarden, Lars
1
Morandin, Gabriele
1
Pappu, Ravi
1
Phau, Ian
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Pina, Lídia Silveira
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1
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1
Sabbir, Rizwan
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1
Sivakumaran, Bharadhwaj
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1
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
The journal of product & brand management
28
Journal of retailing and consumer services
25
The journal of brand management : an international journal
20
Journal of business research : JBR
17
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of business innovation and research : IJBIR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
16
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16
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1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
3
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
6
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
7
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
1
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