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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Australien"
~subject:"Konsumentenverhalten"
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Australien
Konsumentenverhalten
Social Marketing
27
Social marketing
27
social marketing
8
Consumer behaviour
6
USA
5
United States
5
Behaviour change
3
Nonprofit marketing
3
Nonprofit-Marketing
3
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1
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European journal of marketing : EJM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
16
Journal of marketing management : MM
11
Journal of nonprofit & public sector marketing
9
Australasian marketing journal
8
Health marketing quarterly
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of social marketing : JSOCM
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International journal of nonprofit and voluntary sector marketing
5
International review on public and non-profit marketing
5
Journal of consumer behaviour : an international research review
5
Young consumers : insight and ideas for responsible marketers
5
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
4
Journal of business ethics : JOBE
4
Journal of marketing communications
4
Contemporary issues in social marketing
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
The SAGE handbook of social marketing
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
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MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
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Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
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ECONIS (ZBW)
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1
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
2
Targeting social messages with emotions of change : the call for optimism
Peter, Paula C.
;
Honea, Heather
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10009679202
Saved in:
3
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
4
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
5
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
6
From right to responsibility : sustainable change in water consumption
Phipps, Marcus
;
Brace-Govan, Jan
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10009405007
Saved in:
7
Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
Saved in:
8
Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Pechmann, Cornelia Connie
;
Moore, Elizabeth S.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009234750
Saved in:
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