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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Service business"
~person:"Ekinci, Yeliz"
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European journal of marketing : EJM
Journal of retailing and consumer services
Service business
European journal of operational research : EJOR
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A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz
;
Uray, Nimet
;
Ülengin, Füsun
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
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