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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of social marketing : JSOCM"
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Social marketing
50
Social Marketing
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Consumer behaviour
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European journal of marketing : EJM
Journal of social marketing : JSOCM
Journal of business research : JBR
15
Journal of marketing management : MM
9
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International review on public and non-profit marketing
5
Journal of nonprofit & public sector marketing
5
Australasian marketing journal
4
Journal of consumer behaviour : an international research review
4
Journal of marketing communications
4
Journal of business ethics : JOBE
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
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The journal of services marketing
3
European journal of marketing
2
International journal of advertising : the review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
2
The SAGE handbook of social marketing
2
The journal of brand management : an international journal
2
Transformative consumer research for personal and collective well-being
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
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Applied economic perspectives and policy
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Asian journal of management cases : AJMC
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Australian journal of management
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1
The role of social marketing in promoting quality of life through the lens of sustainable consumption
Christie, Lorna
;
Venter de Villiers, Marike
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 419-433
Persistent link: https://www.econbiz.de/10014311996
Saved in:
2
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
3
Perceptions underlying road safety behaviours of drivers in urban Ghana : a health-belief and planned behaviour perspective
Odoom, Raphael
;
Odoom, Priscilla Teika
;
Essandoh, Mavis
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 631-657
Persistent link: https://www.econbiz.de/10014426719
Saved in:
4
One needs to be reminded and motivated : mediating role of digital nudging for food waste reduction
Ong, Derek Lai Teik
;
Chiu, Shirley
;
Andrews, Elizabeth
; …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 449-471
Persistent link: https://www.econbiz.de/10014312018
Saved in:
5
An extended theory of planned behaviour model to predict intention to use bioplastic
Gutiérrez Taño, Desiderio
;
Hernández Méndez, Janet
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10012797414
Saved in:
6
Genetic nutrition programmes - disappointment or empowered health? : exploring consumer engagement to understand social health change
Conroy, Denise Maria
;
Errmann, Amy
;
Young, Jenny
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10013274446
Saved in:
7
Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen
;
Fleischman, David
;
Mulcahy, Rory
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
Saved in:
8
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
9
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
10
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
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