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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
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Search: person:"Diamantopoulos, Adamantios"
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Market segmentation
2
Marktsegmentierung
2
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1
Bibliometrics
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1
Brand management
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C-OAR-SE
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Diamantopoulos, Adamantios
17
Foedermayr, Eva
4
Foedermayr, Eva K.
2
Fuchs, Christoph
2
Grime, Ian
2
Schlegelmilch, Bodo B.
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Sichtmann, Christina
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Smith, Gareth
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European journal of marketing : EJM
Journal of strategic marketing
Journal of business research : JBR
33
Journal of international marketing
23
International marketing review
10
Journal of Business Research
9
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
British journal of management : BJM
6
Journal of marketing management : MM
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AMS review : official publication of the Academy of Marketing Science
5
Journal of International Business Studies
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
5
International journal of forecasting
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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British Journal of Management
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International Journal of Forecasting
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Journal of business economics : JBE
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Die Betriebswirtschaft : DBW
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German economic review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information systems research : ISR
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International Marketing Review
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Journal of modelling in management
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Journal of service research : JSR
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Journal of the Market Research Society : JMRS
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Management international review : mir ; journal of international business
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Research paper series / Aston Business School Research Institute
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Schumpeter Discussion Papers
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Service business : an international journal
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ERIM report series research in management
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Europe in the global competition : problems - markets - strategies
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Europe's challenges : economic efficiency and social solidarity
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Fundamentals of marketing research ; Vol. 1
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Fundamentals of marketing research ; Vol. 3
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1
Measurement in the social sciences: where C-OAR-SE delivers and where it does not
Salzberger, Thomas
;
Sarstedt, Marko
;
Diamantopoulos, …
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1942-1952
Persistent link: https://www.econbiz.de/10011641410
Saved in:
2
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
3
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11
,
pp. 1763-1787
Persistent link: https://www.econbiz.de/10008720168
Saved in:
4
Export segmentation effectiveness : index construction and link to export performance
Foedermayr, Eva
;
Diamantopoulos, Adamantios
;
Sichtmann, …
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10003827273
Saved in:
5
Export segmentation effectiveness: index construction and link to export performance
Foedermayr, Eva
;
Diamantopoulos, Adamantios
;
Sichtmann, …
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008177249
Saved in:
6
Market segmentation in practice : review of empirical studies, methodological assessment, and agenda for future research
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10003751305
Saved in:
7
Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
Saved in:
8
Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
Foedermayr, Eva
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 129-156
Persistent link: https://www.econbiz.de/10008068138
Saved in:
9
Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
Foedermayr, Eva
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 223-266
Persistent link: https://www.econbiz.de/10008068950
Saved in:
10
The impact of brand extensions on brand personality: experimental evidence
Diamantopoulos, Adamantios
;
Smith, Gareth
;
Grime, Ian
- In:
European journal of marketing : EJM
39
(
2005
)
1
,
pp. 129-149
Persistent link: https://www.econbiz.de/10006075855
Saved in:
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