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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Werbewirkung"
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Einzelhandel
Werbewirkung
Brand
97
Markenartikel
97
Brand management
82
Markenführung
82
Consumer behaviour
70
Konsumentenverhalten
70
Brand image
62
Markenimage
62
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16
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16
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Brasel, S. Adam
2
Alden, Dana
1
Barone, Michael J.
1
Brodie, Roderick J.
1
Burt, Steven
1
Chandrasekaran, Deepa
1
Chen, Qimei
1
Collins, Alan M.
1
Confos, Nicolla
1
Cronin, James Martin
1
Davis, Teresa
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Dawes, John G.
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Duhachek, Adam
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Dunn, Lea
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1
Glynn, Mark S.
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Grohmann, Bianca
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1
Hagtvedt, Henrik
1
He, Yi
1
Jewell, Robert D.
1
Kelting, Katie
1
Kohli, Chrianjeev
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Kristofferson, Kirk
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Leonhardt, James M.
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Morgan, Carter
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Motion, Judy
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Newton, Fiona Joy
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Newton, Joshua D.
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Pezzuti, Todd
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Sebri, Mouna
1
Sihi, Debika
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1
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1
Whitler, Kimberly
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European journal of marketing : EJM
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
53
Journal of business research : JBR
38
The journal of product & brand management
30
The journal of brand management : an international journal
19
Journal of marketing communications
18
Journal of retailing
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
12
European journal of operational research : EJOR
11
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
Marketing letters : a journal of research in marketing
8
The journal of consumer marketing
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing : ZFP ; journal of research and management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
Transportation research / E : an international journal
6
A master class in brand planning : the timeless works of Stephen King
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of production economics
5
International journal of retail and distribution management
5
Journal of global fashion marketing : JGfM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
SpringerLink / Bücher
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Journal of euromarketing
4
Journal of food products marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Report / Marketing Science Institute
4
Review of marketing science
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ECONIS (ZBW)
16
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16
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1
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
4
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
5
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
6
Can copycat private labels improve the consumer's shopping experience? : a fluency explanation
Kelting, Katie
;
Duhachek, Adam
;
Whitler, Kimberly
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011737473
Saved in:
7
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
8
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
9
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
10
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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