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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Psychology & marketing"
~type:"book"
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European journal of marketing : EJM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Psychology & marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Branding and the marketing of technological and industrial products
Melewar, T. C.
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2010
Persistent link: https://www.econbiz.de/10003990909
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